When I saw this magazine cover, I did a double-take:
At a glance I didn’t think that was Black Hair. Seems like a good time to bring up the old schoolyard debate point: Black is not a color.
In many quarters, such as the those administered under the rules of the Chicago Manual of Style, black is a color, which means it’s not capitalized:
8.39 Color. Common designations of ethnic groups by color are usually lowercased unless a particular publisher or author prefers otherwise… (black people; blacks; people of color; white people; whites)
That rule, from the 16th edition, is progress from the 15th, which said “capitalization may be appropriate if the writer strongly prefers it” (8.43, emphasis added). Under that older provision in 1996, the journal Signs required that I add a footnote in my first journal publication, which read, “I … capitalize Black to signify its reference to a people rather than a color or a ‘race.’”
Most media do not capitalize Black or White. The Associated Press Stylebook reads:
black Acceptable for a person of the black race. African-American is acceptable for an American black person of African descent. (Use Negro only in names of organizations or in quotations.) Do not use colored as a synonym.
So, for example:
Trayvon Martin was shot and killed by a crime watch volunteer in a gated community in Sanford, Fla., in February 2012. The death of the unarmed black teenager and the decision of the local police not to bring charges against the volunteer, George Zimmerman, 28, set off a national outcry…
Sociology journals are inconsistent. For example, the American Sociological Review goes both ways (e.g., this 2010 presidential address used uncapitalized black, while our 2007 article’s capitalization sailed through without objection). On the other hand, some sociology journals follow the more progressive APA Style, in which Black is capitalized (as is White).
In the wider American world – at least as measured by Google Books ngrams – the uncapitalized version is leading by about 3-to-1.
(Black by itself wouldn’t work, so I added “people.” The pattern is the same if you use “community” instead.)
The Census Bureau capitalizes, as in this report on the 2010 Census:
“Black or African American” refers to a person having origins in any of the Black racial groups of Africa. It includes people who indicated their race(s) as “Black, African Am., or Negro” or reported entries such as African American, Kenyan, Nigerian, or Haitian.
That usage differs from the Office of Management and Budget directive, from which that language is drawn: “…any of the black racial groups of Africa,” without capitalization. That Census practice of capitalizing seems to have started between 1990 and 1995. (Others, like the Department of Education, have their own rules, which specify that racial designations should be capitalized.)
Finally, African American is not going to get us out of this. It is not appropriate when the subject really is race rather than ethnicity. I feel for this poor research subject in a Census cognitive interview:
She is an immigrant to the US from Africa. However, roughly six generations ago her ancestors were from India. She lived in an Indian community in Africa prior to immigrating to the United States. She answered “no” to … “Black or African American” because she was from an African country, but of Indian origin. She answered “yes” to the Asian question and “yes” to Asian Indian. She also reported ‘some other race’ by saying “African, not African American, African from Africa, Asian African.”
Anyway, Black and White are racial terms. They are a social construction and not a biological classification. We use them socially. Whether or not that’s OK, I think it’s better to capitalize them at least.
P.S. If your organization or publication has its own way – or I’ve misrepresented a practice you know better than I do – please let us know.