Tag Archives: clothes

What was I supposed to do, not report the results?

In case you haven’t been following the research on this, my understanding is that there is some evidence that women in several cultures are more likely to wear red-related colors when they are trying to look sexually attractive. We know that from the article “Women Use Red in Order to Attract Mates” in the journal Ethos. That’s all well and good, but to make it really interesting, we’d like to know that women are especially likely to do that when they are in the most fertile time in their menstrual cycle. Because, you know:

Photo by D. Gordon E. Robertson from Wikimedia Commons

Photo by D. Gordon E. Robertson from Wikimedia Commons

Unfortunately, that paper from Ethos did not find that red-wearing was associated with menstrual cycles. But, Beall and Tracy were able to find that link. Their conclusion:

Our results thus suggest that red and pink adornment in women is reliably associated with fertility and that female ovulation, long assumed to be hidden, is associated with a salient visual cue.

As Kim Weeden pointed out when I mentioned this on Twitter, Andrew Gelman used that paper as an example of how researchers have many opportunities to slice findings before settling on those that support their hypotheses.

Fortunately, Beall and Tracy set out to replicate their finding. Unfortunately, when they attempted to replicate the results, they were not successful. Fortunately, they realized it was because they were being confounded by the weather. As they have now reported, this is important because in warm weather female humans don’t need to resort to red because they can manage their attractiveness by reducing the amount of clothing they wear (and then, who cares what color it is?). Thus:

If the red-dress effect is driven by a desire to increase one’s sexual appeal, then it should emerge most reliably when peak-fertility women have few alternative options for accomplishing this goal (e.g., wearing minimal clothing). Results from re-analyses of our previously collected data and a new experiment support this account, by demonstrating that the link between fertility and red/pink dress emerges robustly in cold, but not warm, weather.

And here it is. Happy, Gelman?

journal.pone.0088852.g001

Confirmatory classroom exercise

Since I am teaching love and romance in my family course this week, I thought we should add something to the conversation. I only did one exercise, and I am reporting the full results here. Nothing hidden, no tricky recodes, no other questions on the survey, no priming of the respondents (it was at the start of the lecture).

I have 80 students in the class, which means 53 were there in time for the exercise, 29 men and 24 women. I gave them this two-part question:

shirt-question

Because red and pink are both associated with fertility (see the baboon), I combined them in the analysis (but it works if you just use red, too). And these were the results:

redpink-shirts-results

The statistical test for the difference between date and family event for women is significant at the level of p<.035. This is not research, it’s just a classroom exercise (which means no IRB, no real publication). But if it were research, it would be consistent with the women-wear-reddish-to-attract-mates theory (although without the menstrual cycle question, its contribution would be limited).

Most sociologists might not go for this kind of stuff. Maybe it’s a slippery slope that leads to unattractive conclusions about gender inequality in the “natural” order. My perspective is that I don’t care. Of course this is not really evidence that evolution determines what American (or, in the case of the Ethos paper, Slovak) students wear on dates. But it doesn’t refute the theory, either.

More importantly, I am confident that we could, if desired, through concentrated social engineering, eliminate the practice of women wearing reddish on dates if we thought it was harmful — just as we have (almost) engineered away a lot of harmful behaviors that emerged from the primordial past, such as random murder, cannibalism, and hotmail. After all, they did it in China:

chinese-red-women

Sorry, wrong picture:

chinese-women-mao-suits

For previous posts in the series, follow the color tag.

 

 

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The banal, insidious sexism of Smurfette

Originally published by TheAtlantic.com. An update to my old post on the first Smurf movie (which keeps getting traffic from people Googling for Smurf names).
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Columbia Pictures/Sony Pictures Animation

The Smurfs, originating as they did in mid-century Europe, exhibit the quaint sexism in which boys or men are generic people – with their unique qualities and abilities – while girls and women are primarily identified by their femininity. The sequel doesn’t upend the premise of Smurfette.

In the original graphic novels, Smurfette (or La Schtroumpfette in French) was the creation of the evil Gargamel, who made her to sow chaos among the all-male Smurf society. His recipe for femininity included coquetry, crocodile tears, lies, gluttony, pride, envy, sentimentality, and cunning.

In the Smurfs 2, there are a lot of Smurfs. And they all have names based on their unique qualities. According to the cast list, the male ones are Papa, Grouchy, Clumsy, Vanity, Narrator, Brainy, Handy, Gutsy, Hefty, Panicky, Farmer, Greedy, Party Planner, Jokey, Smooth, Baker, Passive-Aggressive, Clueless, Social, and Crazy. And the female one is Smurfette–because being female is enough for her. There is no boy Smurf whose identifying quality is his gender, of course, because that would seem hopelessly limited and boring as a character.

These characters, originating as they did in mid-century Europe, exhibit the quaint sexism in which boys or men are generic people–with their unique qualities and abilities–while girls and women are primarily identified by their femininity. The Smurfs 2, which premiered last weekend and came in third at the box office, doesn’t upend the premise of Smurfette.

Here are the Smurf characters McDonald’s is using for their Happy Meals:

mickeydsmurf.jpg

When you buy a Happy Meal at McDonald’s, the cashier asks if it’s for a boy or a girl. In my experience, which is admittedly limited to my daughters, girls get Smurfette. I guess boys get any of the others.

The Way It’s Never Been

Identifying male characters by their non-gender qualities and females by their femininity is just one part of the broader pattern of gender differentiation, or what you might call gendering.

There are two common misconceptions about gendering children. One is that it has always been this way – with boys and girls so different naturally that all products and parenting practices have always differentiated them. This is easily disproved in the history of clothing, which shows that American parents mostly dressed their boys and girls the same a century ago. In fact, boys and girls were often indistinguishable, as evident in this 1905 Ladies’ Home Journal contest in which readers were asked to guess the sex of the babies (no one got them all right):

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Source: Jo Paoletti, Pink and Blue: Telling the Boys from the Girls in America

The other common perception is that our culture is actually eliminating gender distinctions, as feminism tears down the natural differences that make gender work. In the anti-feminist dystopian mind, this amounts to feminizing boys and men. This perspective gained momentum during the three decades after 1960, when women entered previously male-dominated occupations in large numbers (a movement that has largely stalled).

However, despite some barrier-crossing, we do more to gender-differentiate now than we did during the heyday of the 1970s unisex fashion craze (the subject of Jo Paoletti’s forthcoming book, Sex and Unisex). On her Tumblr, Paoletti has a great collection of unisex advertising, such as this 1975 Garanimals clothing ad, which would be unthinkable for a major clothier today:

unisexclothes1.pngAnd these clothing catalog images from 1972 (left) and 1974 (right):

unisex_MERGED.jpgToday, the genders are not so easily interchangeable. Quick check: Google image search for “girls clothes” (left) vs. “boys clothes”:

googleboysgirlsclothes.pngToday, a blockbuster children’s movie can invoke 50-year-old gender stereotypes with little fear of a powerful feminist backlash. In fact, even the words “sexism” and “sexist,” which rose to prominence in the 1970s and peaked in the 1990s, have once again become less common than, say, the word “bacon”:

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Source: Google Books ngrams

And the gender differentiation of childhood is perhaps stronger than it has ever been. Not all differences are bad, of course. But what Katha Pollitt called “the Smurfette principle“–in which “boys are the norm, girls the variation”–is not a difference between equals.

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