Blogging is dead. Long live the blog!
At 268,000, visits to this blog are now down 37% from the peak year of 2015. At the same time, this year I had the fewest number of new posts, just 39. On the other hand, this year I had 25 million impressions on Twitter. Whatever that means.
In my case, and probably many others, the role of the blog has changed with the growth of Twitter. A lot of what the blog did was provide an immediate outlet for daily chatter and work in progress thoughts, a way to get feedback, check in with colleagues, learn new things and meet new people. That’s a lot of what I use Twitter for now, more efficiently (if more noisily).
The other squeeze on the blog is the imperative to do open science more systematically, for which I use the Open Science Framework to post data and code — in projects, which may include multiple files, and quick files for single documents. And of course I use SocArXiv for more formal working papers, reviews, and preprints (mine are here).
So what is the role of the blog? It’s the place for official news and announcements about new work — including notifications of stuff I’m publishing elsewhere — longer arguments, and informal work. It’s a way for people to subscribe to my news via email (it also goes on Facebook, which a lot of sociologists use).
In several talks I have tried to illustrate the total information strategy in something like this pentagulation:
For a wider perspective, I also wrote a report on Scholarly Communication in Sociology, which is intended especially for grad students and early career scholars.
I’m happy to hear suggestions (on any platform) for how to handle communication strategy.
The tricky relationship between platforms and different media came home to roost in my book, Enduring Bonds: Inequality, Marriage, Parenting, and Everything Else That Makes Families Great and Terrible. That book was inspired by the success of this blog, which is what enticed University of California Press to consider it. Unbeknownst to the vast majority of my readers on other platforms, I worked pretty hard on it, selecting the best blog posts, and then combining, updating, and adding to them to make a collection of essays, with data. I don’t know how successful the book is compared with other academic books generally, but, with almost no marketing beyond my social media platforms, it has generated basically no buzz for me (media, invitations, etc.). That’s in contrast to working papers, tweets, and blog posts, which continue to bring in wider attention. I know other people have done amazing blog-to-book projects, but this experience definitely showed me that the successful translation is far from automatic. Live and learn! Maybe in the long run the book will be what persists from the first decade of this blog.