Tag Archives: weddings

Early pandemic demographic indicators

A couple new ones and a couple updates.


The pandemic could be affecting the number of abortions, miscarriages, or infant deaths, but unless those effects are large it should be too early to see effects on the total birth rate, given that we’re only about 7 months into it here. So for possible birth indicators I did a little Google search analysis using the public Google Trends data.

I found three searches that were pretty well correlated in the weekly series: “am I pregnant”, “pregnancy test,” and “morning sickness”, which all should have something to do with the frequency of new pregnancies. I ran Google Trends back five years, created an index from these searches (alpha = .68) , smoothed it a little, and this is what I got:

There was already a big drop in 2019 from the previous three years (reasonable, based on recent trends), and then 2020 started out with a further drop. But then it spiked downward in March before rebounding back to its lower level. So, maybe that implies birth rates will keep falling but not off the charts compared with recent trends.

I also checked “missed period,” which was not well correlated with the others, and got this:

Again, 2019 was already showing some decline, and 2020 started out lower than that, and now searches for “missed period” are running lower than last year, but not more in the middle of the year than they were in the beginning. So, inconclusive for pandemic effect.


Here’s a new take on the Google trends for weddings. I took the averages of searches for “wedding invitations”, “wedding shower”, “bridal shower”, “wedding shower”, and “wedding dresses” (alpha=.94). With a little smoothing, here is 2020 compared with the average of the four previous years (unlike pregnancy searches, this one didn’t show a marked decline in 2019 compared with previous years).

March and April showed catastrophic declines in searches for wedding topics, and the rebound so far has been weak. However, weddings aren’t the same as marriages. Maybe people who had to cancel their weddings still got married down at whatever the pandemic equivalent of the courthouse is. So here’s the same analysis just for the search term “marriage license.” This shows a steep but not as catastrophic drop-off in March and April, and a stronger rebound. So maybe the decline in drop in marriages won’t be as big as the drop in weddings.

Actual marriages

I previously showed the steep decline in recorded marriages in Florida. Here’s an update.

Florida lists recorded marriages by county and month, one month behind (see Table 17). They update as they go, so as of today August marriages are probably still not all recorded. The comparison with previous years shows a collapse in March and April, and then some rebounding. August is preliminary and will come up some.

Marriages in Florida normally peak between March and May. Of course it’s too early to say how many of these were just being postponed. The cumulative trend shows that through July Florida is down 24,000 marriages, or 27%, compared with last year.

Divorce ideation

When the going gets tough, the afflicted want to get divorced, but maybe they can’t. It’s expensive and time consuming and maybe people think it will upset the children even more. (I’ve written about divorce and recessions here and here). So my initial assumption going into the pandemic was that there would be a stall in divorces even though the intent to divorce would rise, followed by a rebound when people get a chance to act on their wishes.

Here I use Google search trends for four searches: “divorce lawyer”, “divorce attorney”, “get a divorce”, and “how to divorce”. The alpha for this index is .69 (when I just use the attorney and lawyer, the alpha is .86, but the result looks the same, so I’m showing the wider index). The results show a drop in divorce ideation in March into April, followed by a rebound to a level a little above the previous year average. Note this pandemic-spring drop is a lot less pronounced than the wedding and marriage collapses above.

Actual divorces

Divorces take time, of course. Like births, I wouldn’t expect to see definitive results right away. In fact, it’s hard to know how long divorces are in process before they show up as recorded. However, in my favorite real-time demography state, Florida, they have been recording divorces every month, and have a look at this:

It’s a giant plunge in recorded divorces, almost 60% in April, followed by a weaker rebound. Again, the records are not yet complete, especially for August, so we’ll see. But comparing these patterns, it might be that there was a short suspension in divorce ideation as people were distracted by the crisis, followed by a rebound which hasn’t yet translated into divorce filings. Googling about divorce seems cheap and easy (and faster) compared with pulling it off, but this might mean there is growing pent up demand for divorce, which is bad (and may imply greater risks of conflict and violence).

Young adults living “at home”

I previous wrote about young adults living with their parents and grandparents using the June and then July Current Population Survey data made available by IPUMS.org. Subsequently, the Pew Research Center did something very similar using the data through July (with additional breakdowns and historical context). Pew used living with parents, apparently including those in households where the parents are not the householders. I prefer my definition — young adults living in the home of parents (also, or grandparents) — which fits better with the popular concept of living “at home.” So if your parents come to live with you, that’s different.

Anyway, here’s the update through August, which shows the percentage of young adults living at home falling back some from the June peak. I will be very interested to follow this through the fall.

Stata code for the living at home analysis is available here: https://osf.io/2xrhc/.

The pandemic and its attendant economic crisis is having massive effects on many aspects of family life. These early indicators are just possible targets of future analysis. There is a lot of other related work going on, which I’ve not taken the time to link to here. Please feel free to recommend other work in the comments.

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How big will the drop in weddings be? Big

With data snapshot addendum at the end.

In the short run, people are canceling their weddings that were already booked, or not planning the ones they were going to have this summer or fall. In the long run, we don’t know.

To look at the short run effect, I used Google Trends to extract the level of traffic for five searches over the last five years: wedding dressesbridal shower, wedding licensewedding shower, and wedding invitations (here is the link to one, just change the terms to get the others). These are things you Google when you’re getting married. Google reports search volume for each term weekly, scaled from 0 to 100.

Search traffic for these terms is highly correlated with each other across weeks, between .45 and .76. I used Stata to combine them into an index (alpha = .92), which ranges from 22 to 87 for 261 weeks, from May 2015 to last week.

For the graph, I smoothed the trend with a 5-week average. Here is the trend, with dates for the peaks and troughs (click to enlarge):

wedding plans searches.xlsx

The annual pattern is very strong. Each year people people do a lot of wedding searches for about two months, from mid-January to early-March, before traffic falls for the rest of year, until after Thanksgiving. There is a decline over these five years, but I don’t put too much stock in that because maybe the terms people use are changing over time.

But this year there is a break. After starting out with a normal spike in mid-January, searches lurched downward into February, and then collapsed to their lowest level in five years — at what should have been the height of the wedding Google search season.

Clearly, there will be a decline in weddings this spring and summer, or until we “reopen,” whatever that means. A lot of people just can’t get married. When you think about the timing of marriage, most people getting married in a given year are probably already planning to at least half a year in advance. So even if no one’s relationships are affected, and their long term plans don’t change, we’ll still see a decline in marriages this year just from canceled plans.

Beyond that, however, people probably aren’t meeting and falling in love as much. People who are dating probably aren’t as likely to advance their relationships through what would have been a normal development – dating, love, kids, marriage, and so on. So a lot of existing relationships – even for people who weren’t engaged – probably aren’t moving toward marriage. Even if they get back on track later, that’s a delay of a year or two or however long. This says nothing about people being stressed, miserable, sick (or worse), and otherwise not in any kind of mood.

In the longer term, what does the pandemic mean for confidence in the future? The crisis will undermine people’s ability to make long term decisions and commitments. Unless the cultural or cognitive model of marriage changes, insecurity or instability will mean less marriage in the future. This could be a long term effect even after the acute period passes.

What about a rebound? Eventually – again, whenever that is – there probably will be some rebound. At least, just practically, some people who put off marriage will go ahead and do it later. Although, as with delayed births, some postponed marriages probably will end up being foregone. On a larger scale, when people can get out and get together and get married again, there might well be a marriage bounce (and also even a baby boom). Presumably that would depend on a very positive scenario: a vaccine, an economic resurgence, maybe a big government boost, like after WWII. A surge in optimism about the future, happiness. That’s all possible. This also depends on the cultural model of marriage we have now, so that good times equals more marriage (and childbearing). In real life, any such effect might be small, dwarfed by big declines from chaos, fear, and uncertainty. I can’t predict how these different impulses might play against each other. However, on balance, my out-on-a-limb forecast is a decline in marriage.

kissing sailor

Data snapshot addendum

I didn’t realize there was monthly data available already. For example, in Florida they release monthly marriage counts by county, and they have released the April numbers. These show a 1% increase in marriages year-over-year in January, a 31% increase in February, then a 31% drop in March and a 72% drop in April [Since I first posted this, Florida added 477 more marriages in April, and a few in the earlier months, changing these percentages by a couple points as on June 5. -pnc.] Here is a scatter plot [updated] showing the count of marriages by county in 2019 and 2020. Counties below the diagonal have fewer marriages in 2020 than they did in 2019. Not surprising, but still dramatic to see it happening in “real time” (not really, just in quickly available data).

florida marriages.xlsx


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